Extended the Sunnyside edibles line with the creation of Sunnyside Mints, a low-dose product line catering to new users and on-the-go consumers.

Observing an opportunity for growth in the edibles market after the launch of Sunnyside Chews, consumer and market research highlighted a demand for low-dose options (under 5mg) that remained untapped by competitors. Close collaboration with R&D, innovation, production, and sales analysts resulted in testing this concept in the market.

Reorganized the brand architecture to establish Sunnyside Edibles as the parent brand with Sunnyside Chews and Sunnyside Mints as sub-brands. The Sunnyside Mints brand focused on providing discreet and convenient low-dose edibles while still having the look/feel of the Sunnyside Edibles brand.

Sunnyside Mints surpassed the sales of Chews within the first few months and received positive feedback from consumers. The brand launch was highly successful. Sunnyside Edibles now contributes 15% of total sales within a year of launching Chews and three months of launching Mints.