Created the Brand Strategy, go to market strategy and spearheaded the influencer program for Mary’s new line of business, Mary’s Methods. This line launched in France Sephora as one of the first CBD-infused skincare lines in mainstream retail.

The premium skincare line targeted affluent millennials who cared about the quality of the ingredients they were using in their beauty products. After positioning the brand to play in the luxury space, our team focused on bringing the brand to life with premium packaging, an exceptional content & digital strategy, and brand partnerships with high-end retail stores including Saks Fifth Avenue and Free People.

In addition, I created and executed an influencer program to help create awareness around our target demo as the line expanded in the states. This generated over 500K impressions, increased website traffic from social channels by 70% and generated double the amount of sales from influencer links.